Kate McFarlane

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‘The Fame’

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FONT

When I originally thought about my idea, I had the vision of using a bold, uppercase typeface like the preloaded font ‘Impact’, although I didn’t want to actually use this font, so that my piece did not look so ‘standard’. I searched online for a custom font, and found two that I liked the look of.

‘Headline One’ is on the left, and ‘Tall Dark and Handsome’ is on the right.

My final decision was to use ‘Headline One’ for two reasons. Firstly because it is much bolder than the other (which will be clearer to read, especially when the text is moving). The second reason for choosing this font was because the lines that make up the letters are not completely straight. They have lumps and bumps in the lines, making it have a more rough appearance. I think this is a better match for my overall theme.

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SOUNDTRACK

This is the soundtrack that I have created for my project.

Using Garage Band I cut relevant parts of Lady Gaga’s speech that I felt related most to the topic of fame that I have chosen to focus on. Since my piece is based visually on Lady Gaga’s ‘Monster Ball Tour’ I wanted to build up more layers of sound to replicate the atmosphere of a concert. I started by adding the looping crowd noise, and then I also looped an ambient synthesized note, which isn’t obvious as I turned the volume on this particular layer down, but it helps to build a fuller sound. Lastly, to break up Lady Gaga’s speech, I cut sections from the introduction of her song ‘Dance In The Dark’ (listen to it here) which was the opening song for her tour.

I’m really pleased with the final result, as I thought it would be much more difficult than it was to ‘create’ my own soundtrack.

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BACKGROUND TEST

This is a test I did to try out a moving background for my project. I knew that I wanted the background to have a smoke effect, to simulate the smoke pumped out on stage at a concert, but I didn’t really want the smoke to be still.

I created this effect using the ‘Clouds’ tool in Photoshop, and applied the effect to a canvas 5000 pixels wide. This moves horizontally across the 1050 pixel wide composition in After Effects to create the illusion of moving smoke.

I am pleased with the way it looks, and will be using it in my project.

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I created this image of Lady Gaga in Illustrator this afternoon. I will import this into After Effects and use it in my motion graphics project.

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I created this image of Lady Gaga in Illustrator this afternoon. I will import this into After Effects and use it in my motion graphics project.

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I created this video during David’s workshop in Week 7. I found this exercise quite useful, as it was our first chance to use After Effects independently.

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Animatic

Due to having some problems with After Effects, I have been unable to make my proper animatic. But so that you can get the idea of my piece, I have created a draft animatic in Final Cut Pro.
Where there are sections of colour, these would be moving, but it is just to give an idea of the look and feel of my piece.

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Storyboard

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Video 3 - ‘Kinetic Typography’ by brookecreef @ Vimeo

This video is interesting because the movement of the text in this piece does not really link to the content or subject, yet the piece still manages to keep the viewers attention. There is an interesting use of 3D effects on the text, even though the video is obviously 2D.

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Video 2 - ‘Eminem Just Lose It MV’ by doho @ Vimeo

I think this piece is particularly strong due to the consistent theme. The same colours, shapes and fonts are repeated throughout the video, which not only makes it memorable, but it also lends itself well to smooth transitions between scenes.

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